Back in 2010, Clark subsidiary Scott Naturals launched TubeFree Toilet Paper, a roll of toilet paper sans the cardboard tube in the middle. The answer to the contested question of "should a toilet paper roll face over or under when on the holder?" is answered.The answer is it should face OVER. Here's one for all the history buffs out there. Seth Wheeler's 1891 patent shows the original placement of the toilet paper roll using an "over" approach. To start, Patent No. 465,588 ends the argument of which way the toilet paper roll should be (pictured above). The claim in this case is that a few of KimberlyClark's brands of toilet paper are infringing on GeorgiaPacific's trademark design. But, rolling it all up, Evans concluded: "Georgia-Pacific, whether intentionally or not, patented their Quilted Diamond Design and claimed it to be functional. Brand: Kimberly-Clark. Special Feature: Absorbent.