The purpose of this document is to assist researchers in addressing issues related to using deception in research with human subjects. The use of deception and incomplete disclosure are valuable research techniques used to answer scientific inquiries in human subjects research.Deception broadly means the use of deliberately misleading communication with participants about research purposes or activities. Deception occurs when participants are deliberately given false information about some aspect of the research. Welcome to Alameda Alliance for Health (Alliance). Thank you for joining the Alameda Alliance for Health (Alliance) provider network! Using Deception in Research. Studies may use deception if it is necessary to answer the research question. Market Research Project Manager II (20330247). Alameda-Contra Costa Transit District.