Advertise products that are not available; Misrepresent items or services in any way. You must provide a copy of the misleading or deceptive advertisement.It is important that you attempt to resolve your complaint with the company before filing with the Division of Consumer Protection (DCP). You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. You can protect yourself against phony ad claims. False advertising is a class A misdemeanor under New York law. New York law protects consumers from false advertising. You have a right to receive truthful information about products and services. § 1 Scope note​​ This chapter addresses the New York statutory provisions enacted to protect consumers from deceptive and misleading practices. The Department of State's Division of Consumer Protection provides resources for the business community to help them comply with the law.