Gov or call 800.952.5210. Help protect yourself and your loved ones from fraud.Check out our tips and topics to learn about common scams and other consumer issues. To file a complaint just go to ftc. Gov complaint and answer the questions or call 1-877 FTC help. This section makes it a crime to engage in false or deceptive advertising to consumers about the nature of a product or service. States have their own laws regulating false advertising and other deceptive trade practices. California's Business and Professions Code § 17500 prohibits advertising that is false or misleading in any way. The UCL forbids "unlawful, unfair or fraudulent" conduct in connection with virtually any type of business activity. At R23 Law, our California False Advertising Consumer Lawyers are committed to holding businesses accountable for these misleading practices.