Gov or call 800.952.5210. If you need assistance not relating to filing a complaint, click here to send your concerns to the department.Someone will review your request and assist you. The UCL forbids "unlawful, unfair or fraudulent" conduct in connection with virtually any type of business activity. Contact us for a free consultation. Unfair business practices in California include fraud and misrepresentation and deceptive acts against consumers and other businesses. This includes false advertising, fraudulent misrepresentation, and unethical contractual terms. California has an unfair competition law that prohibits unfair, deceptive, or fraudulent business practices or misleading advertising. We share these reports with our law enforcement partners and use them to investigate fraud and eliminate unfair business practices. In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be.