Deceptive Practices In Marketing In Clark
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FAQ
The ARB accepts complaints about the content of advertising.
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. To file a complaint with the FTC, go to ReportFraud.ftc/#/?
The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses.
False advertising is an actionable civil claim under Section 43(a) of the Lanham Act. A party who successfully sues for false advertising may be entitled to either damages or injunctive relief.
Examples. If you market a new candy bar, a brand claim like "This candy bar is great," is extremely ambiguous. While the word "great" has a positive connotation, fans of chocolate or candy bars may feel that way about most of them.
False advertisement, the use of misleading and untrue information to push a consumer product, is an unethical marketing ploy that has tricked consumers since the beginning of the consumer business industry.
It is unlawful for a business to make statements in trade or commerce that: are misleading or deceptive; or • are likely to mislead or deceive. Failing to disclose relevant information, promises, opinions and predictions can also be misleading or deceptive.
Contact the company about your complaint A salesperson or customer service representative. Search for a company's customer service contact information on their website. Take your complaint to a company's management if a salesperson or customer service representative did not help.
For claims under Section 349, the statute of limitations is three years from the day that the alleged unlawful action occurred.
Reporting unwanted calls won't instantly stop them. But reporting does matter. The FTC analyzes report data and trends to identify illegal callers based on calling patterns.
