You have rights as a consumer in Texas. Understanding them will ensure that you are better equipped to avoid scams and get a fair shake.The DTPA provides that. This chapter lists many practices that are deceptive or misleading for consumers. One such statute is the Texas Deceptive Trade Practices and Consumer Protection Act, more commonly known as the "DTPA". Were you or your business the victim of deceptive trade practices? Call a consumer protection attorney at Fell Law: 972-450-1418. The Texas Deceptive Trade Practices Act provides protections for consumers, holding businesses accountable for deceptive and unfair practices. Texas Deceptive Trade Practices Consumer Protection Act was created to protect consumers from any false, misleading, and deceptive business practices. Section 17.46 - Deceptive Trade Practices Unlawful.