(a) Unfair or deceptive acts or practices in the conduct of consumer transactions and consumer acts or practices in trade or commerce are declared unlawful. Use this form to provide information about suspicious or improper business practices that you are experiencing which may affect the general public.It shall be an unlawful, unfair, and deceptive trade practice for any person, firm, or corporation doing business in any area in which a state of emergency Georgia deceptive trade practices law bans false advertising, making it a misdemeanor charge and also allowing victims to sue for damages. When a company uses deceptive business practices to mislead consumers or charge them unfairly, it can have a widespread impact on the marketplace. The following acts or practices are deemed unfair methods of competition and unfair and deceptive acts or practices in the business of insurance.