The Deceptive Trade Practices Act. The primary purpose of the DTPA is to protect consumers against false, misleading, and deceptive business and insurance practices, unconscionable actions, and.This guide provides an overview of important Texas and federal laws designed to protect consumers from deceptive trade practices. For complaints about false, misleading, or deceptive business practices. The Texas Deceptive Trade Practices Act provides protections for consumers, holding businesses accountable for deceptive and unfair practices. The DTPA was enacted to protect consumers from false, misleading, or deceptive business practices. States also have laws that govern unfair or deceptive acts or practices (UDAP laws). The Texas Deceptive Trade Practices Act or DTPA is one of the most important consumer statutes. Texas Deceptive Trade Practices Consumer Protection Act was created to protect consumers from any false, misleading, and deceptive business practices. The DTPA is a comprehensive statute designed to protect consumers against false, misleading, and deceptive business practices.