The Consumer Protection Code broadly prohibits companies from misleading consumers in order to make a sale. A person engages in a deceptive trade practice when, in the course of the person's business, vocation, or occupation, the person does any of the following:The Consumer Protection Section protects Ohioans from predatory and illegal business practices. No supplier shall commit an unfair or deceptive act or practice in connection with a consumer transaction. Ohio deceptive trade practice laws prohibit false advertising, auto odometer tampering, and other shady business practices. In the deceptive acts and practices alleged below. The Attorney General's Office sued JUUL Labs on Dec. 6, 2022, for unfair and deceptive marketing practices. The UCL authorizes broad injunctive relief to protect the public from unfair business practices. Step 2: Submit Report Form Officials will fill out the form electronically on. DragonFly.