The primary tool the Office of the Attorney General uses to protect Texas consumers is the Deceptive Trade Practices Act (DTPA). The primary purpose of the DTPA is to protect consumers against false, misleading, and deceptive business and insurance practices, unconscionable actions, and.The DTPA protects a purchaser from false, deceptive, or misleading practices, breach of warranty, and other unfair conduct. The Fell Law Firm represents consumers and businesses who have fallen victim to deceptive trade practices in the DallasRichardsonPlano area. If you have been wrongly denied insurance benefits through unfair or deceptive trade practices, you can sue the wrongdoer for damages. The DTPA is a comprehensive statute designed to protect consumers against false, misleading, and deceptive business practices. Texas law prohibits engaging in deceptive trade practices. The DTPA protects consumers against misleading and deceptive business practices. Trade Comm'n, ANPR: Unfair or Deceptive Fees Trade Regulation Rule Commission Matter No. R207011, 87.