These practices include false advertising, a misleading sales pitch, or failing to disclose important information about a product or service. Florida law is clear: False advertising is a covered violation under the FDUTPA.Florida law, strictly prohibits the intentional use of false advertising for the sale of products, personal property, or any services. Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. Deceptive marketing practices refer to the use of misleading, false, or unproven information to promote products or services. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation. States have their own laws regulating false advertising and other deceptive trade practices. A lawyer may not engage in deceptive or inherently misleading advertising. (a) Deceptive and Inherently Misleading Advertisements. ◦ Florida Deceptive and Unfair Trade Practices Act (FDUTPA).
