A misleading sales pitch could constitute an FDUTPA violation. To file a consumer complaint online, please click below, fill out the form and click "Send.Deceptive practices restrictions in Florida can be found in Chapter 501 of the Florida statutes, known as the Florida Deceptive and Unfair Trade Practices Act. Examples of unfair and deceptive trade practices. By staying informed and vigilant, you can reduce your risk of falling victim to deceptive practices. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation. The Florida Deceptive and Unfair Trade Practices Act (FDUTPA) is the state's most comprehensive consumer protection law. Deceptive marketing practices refer to the use of misleading, false, or unproven information to promote products or services. Florida's Deceptive and Unfair Trade Practices Act (FDUTPA), F.S. §§501.201 et seq. Notably, in Florida, the unfair or deceptive trade practice does not have to be intentional to be illegal.