In Florida, unfair and deceptive trade practices are those practices that are considered unethical, unscrupulous, and dishonest. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation.To file a consumer complaint online, please click below, fill out the form and click "Send. Modernize, clarify, and simplify the laws around consumer protection, unfair, deceptive, and unconscionable trade practices, and unfair methods of competition. In fact, a company may file an FDUTPA claim against one of its competitors. Notably, in Florida, the unfair or deceptive trade practice does not have to be intentional to be illegal. The FDUTPA is very similar to the Federal Trade Commission Act (FTCA), but there are slight differences. FDUTPA allows both aggrieved consumers to sue for damages, but also the government. 634.436 Unfair methods of competition and unfair or deceptive acts or practices defined. Complaints help the FTC and other law enforcement agencies bring scam artists to justice and put an end to unfair and misleading business practices.