In Florida, unfair and deceptive trade practices are those practices that are considered unethical, unscrupulous, and dishonest. Florida's Deceptive and Unfair Trade Practices Act.FDUTPA generally prohibits unlawful acts but does not clearly delineate which particular acts are unlawful. Modernize, clarify, and simplify the laws around consumer protection, unfair, deceptive, and unconscionable trade practices, and unfair methods of competition. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation. Florida's Deceptive and Unfair Trade Practices Act (FDUTPA), FS §§501.201 et seq. A traditional claim for damages under FDUTPA has three elements: (1) a deceptive act or unfair practice; (2) causation; and (3) actual damages. The first is establishing that a business participated in a deceptive or unfair act. You also have to prove that you suffered harm as a result. In the conduct of any trade or commerce.