Deceptive Practices In Marketing In Fulton
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The ARB accepts complaints about the content of advertising.
An advertisement is deceptive if it contains a representation or omission of fact that is likely to mislead a consumer acting reasonably under the circumstances, and that representation or omission is material to a consumer's purchasing decision. FTC Policy Statement on Deception, 103 F.T.C.
The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses.
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. To file a complaint with the FTC, go to ReportFraud.ftc/#/?
Kellogg. Kellogg Co., a prominent name in the breakfast cereal industry, faced federal charges for falsely advertising the benefits of its Frosted Mini-Wheats cereal. The FTC announced that Kellogg had agreed in 2009 to settle these charges, which centered around misleading claims in their advertising.
For example, in California, the state attorney general can bring a lawsuit to recover civil penalties up to $2,500 for each false advertisement sent to a consumer. The Federal Trade Commission (FTC), a federal agency charged with protecting consumers, can collect civil penalties up to $40,000.
Wendy's, another major player in the fast-food industry, has been accused of using undercooked patties in their advertisements to make the burgers appear larger, as reported by The Washington Post. Similarly, Burger King faced allegations of advertising their burgers to be 35% beefier than they actually are.
The FTC's Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by collecting reports from consumers and conducting investigations, suing companies and people that break the law, developing rules to maintain a fair marketplace, and educating consumers and businesses about their rights ...
