(a) Unfair or deceptive acts or practices in the conduct of consumer transactions and consumer acts or practices in trade or commerce are declared unlawful. The following acts or practices are deemed unfair methods of competition and unfair and deceptive acts or practices in the business of insurance.Georgia's Fair Business Practices Act prohibits unfair and deceptive acts or practices in the marketplace. Section 2. Definitions. The FBPA prohibits "unfair or deceptive acts and practices" in a variety of transactions in trade or commerce. We have handled over 1,500 unfair competition, trade secrets, and restrictive covenant cases for more than 1,000 clients. Concerning unfair business-to-consumer commercial practices in the internal market (in- corporated into Swedish law through the Marketing Act). d. The Federal Trade Commission Act bans "unfair methods of competition" and "unfair or deceptive acts or practices. Specifically, deceptive trade practices are unethical or fraudulent actions that substantially injure consumers or business competitors. Counsel on best practices in hiring employees from competitors.