This chapter lists many practices that are deceptive or misleading for consumers. For complaints about false, misleading, or deceptive business practices.Prohibiting unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce. (a) Unfair or deceptive acts or practices in the conduct of consumer transactions and consumer acts or practices in trade or commerce are declared unlawful. Unfair and deceptive trade practices are essentially misleading or illegal acts that cause harm to consumers or competitors in the market. This act shall be known and may be cited as the "Unfair Trade Practices and Consumer Protection Law." The term "unfair trade practice" describes the use of deceptive, fraudulent, or unethical methods to gain business advantage or to cause injury to a consumer. Id. at 390 (quoting West v. Texas Deceptive Trade Practices Consumer Protection Act. The statute referenced deceptive practices in "the conduct of any business, trade or commerce or in the furnishing of any service in this state.