This law lists many practices that are false, deceptive, or misleading. The Act gives consumers a way to sue sellers for false, misleading and deceptive business practices.For complaints about false, misleading, or deceptive business practices. The Deceptive Trade Practices Act prohibits false, misleading, or deceptive acts in trade and commerce. The primary purpose of the DTPA is to protect consumers against false, misleading, and deceptive business and insurance practices, unconscionable actions, and. This chapter lists many practices that are deceptive or misleading for consumers. The DTPA is extremely broad and protects consumers from most, but not all, acts that are determined to be false, misleading, or deceptive acts or practices. The DTPA is a comprehensive statute designed to protect consumers against false, misleading, and deceptive business practices. What is the Texas Deceptive Trade Practices Act (DTPA)? Deceptive Trade Practices Act: Protections for Consumers.