The Deceptive Trade Practices Act. If you think a business or a person is engaging in unfair or deceptive business practices, you can contact a consumer protection office in your area.The Act also serves as a deterrent to persons engaged in trade or commerce from engaging in such deceptive conduct. States also have laws that govern unfair or deceptive acts or practices (UDAP laws). The kinds of activities which are unlawful under the law of the relevant jurisdiction may be laid out in the unfair and deceptive practices act of the state. Texas Deceptive Trade Practices Act (Count XXVII); and the Wisconsin Deceptive. 28 §§ 90(1) – 90(14) (1958) (insurance commissioner given jurisdiction over methods of competition and unfair or deceptive acts or practices in the insurance. And Unfair and Deceptive Acts and Practices in the Business of Insurance. The Attorney General does not represent individual consumers. The official website of the Federal Trade Commission, protecting America's consumers for over 100 years.