To establish a claim for unfair and deceptive trade practices, a plaintiff must show that the (1) defendant committed an unfair or deceptive act or practice. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law.The "lie" sales technique is designed to create engagement on a false pretense, thus trapping a prospect in the sales process. A lawsuit seeking classaction status alleges McDonald's and Wendy's deceptively advertised the size of their burgers. Whereas intentional deception about a fact is false advertising and is improper. Match the description of the unfair or deceptive ad practices to the choice that best describes the practice. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation. On November 8, 2022 (87 FR 67413), the Commission published in the Federal Register. 1. The major enforcement areas are payment protection, unfair, deceptive, and fraudulent practices, and competition. Showing or demonstrating defective goods for sale or lease which are unusable or impractical for the purposes set forth in the advertisement. 6.