The New York City Consumer Protection Law prohibits deceptive trade practices. You can request a guide with information about how to spot false advertising.To establish a claim for unfair and deceptive trade practices, a plaintiff must show that the (1) defendant committed an unfair or deceptive act or practice. In some circumstances, courts. The FDUTPA prohibits companies from engaging in a broad range of unfair or deceptive acts, such as false advertising, fraud, and misrepresentation. We represent AUS Merchant Services, a U.S. affiliate of Alipay, in a trademark counterfeiting case in which AUS intervened. In the case, King Spider v. Knowingly misrepresents the legal rights, obligations or remedies of a party to a transaction. 9. States have their own laws regulating false advertising and other deceptive trade practices. Competition shall mean and include unlawful, unfair or fraudulent business practices and unfair, deceptive, untrue or misleading advertising . . . .