We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices. In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be.Prohibiting unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce. Section 5 of the Federal Trade Commission Act. (FTC Act) (15 USC 45) prohibits ''unfair or deceptive acts or practices in or affecting commerce. Examples of unfair practices and how the Consumer Protection Act protects consumers from unfair business practices. Knowingly misrepresents the legal rights, obligations or remedies of a party to a transaction. 9. (b) in respect of that consumer transaction, has suffered damage or loss due to an unfair practice,. A deceptive practice is one that is "likely to mislead" consumers. Law §§ 13101 through 13501 (LexisNexis Supp.