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Deceptive Practices In Marketing In Kings
Category:
State:
Multi-State
County:
Kings
Control #:
US-000289
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Word;
Rich Text
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FAQ
The Competition Bureau is an independent law enforcement agency that protects and promotes competition for the benefit of Canadian consumers and businesses. Competition drives lower prices and innovation while fueling economic growth.
The Deceptive Marketing Practices Directorate detects, investigates and deters false or misleading representations and deceptive marketing practices identified under the Competition Act .
Under the Competition Act , it is against the law to advertise or market something in a way that is false or misleading. On this section of the website, you will find information about different types of deceptive practices and the penalties they carry. There is also information to help businesses comply with the law.
These provisions prohibit anyone from promoting a product, service or business interest through any claims that are false or misleading in any “material” respect. Material information is information that could influence consumer behaviour, such as influencing them to buy or use the advertised products or services.
The Competition Bureau, as a law enforcement agency, is responsible for the administration and enforcement of the Competition Act , the Consumer Packaging and Labelling Act , the Textile Labelling Act and the Precious Metals Marking Act . It is important to understand what type of conduct is investigated by the Bureau.
Misleading advertising covers claims made to consumers by manufacturers, distributors and retailers. It can include content in ads, catalogues, websites, social media, etc. Examples could include: a false claim or impression about the details of a good or service. For example, a product is a different colour to an ad.