The experienced Los Angeles unfair business practices attorneys at Boyd Law can help stop and prevent antitrust violations and other unfair business conduct. An unfair business practice includes deception, fraud, misrepresentation, and unjust actions.Such unlawful conduct usually occurs against consumers. The UCL forbids "unlawful, unfair or fraudulent" conduct in connection with virtually any type of business activity. The Unfair Competition Law of California prohibits false advertising and illegal business practices. The law is also known as the state's UCL. Has your business's ability to compete been hurt due to unfair business practices or unfair competition? Section 17200, also known as California's Unfair Competition Law ("UCL") prohibits any unlawful, unfair or fraudulent business act or practice. The California Unfair Business Practices Act governs unfair competition claims at the state level. § 2), effective in 1993, to cover an "act" as well as a "practice.