It is unlawful to advertise or represent to the public any goods or services in a manner that is false, deceptive, untrue or misleading. Miami-Dade County laws make it unlawful to misrepresent the price of any good or service.Our Miami FDUTPA defense attorney highlights four vital steps that businesses should take if they are facing a false advertising complaint in Florida. The FDUTPA stands as a critical legal tool for protecting consumers and businesses from deceptive or unfair trade practices. Florida Attorney General's hotline helps victims of any type of fraud or unfair trade practices get the assistance they need; toll-Free 1-866-966-7226. In Florida, unfair and deceptive trade practices are those practices that are considered unethical, unscrupulous, and dishonest. Florida's Deceptive and Unfair Trade Practices Act (FDUTPA), FS §§501.201 et seq. The Florida Deceptive and Unfair Trade Practices Act (FDUPTA) can be found in the Florida Statutes 501.201 – 501.501.201. Claim for damages under FDUTPA has three elements: (1) a deceptive act or unfair practice; (2) causation; and (3) actual damages. Florida Deceptive and Unfair Trade Practice Act (FDUTPA).