To file a consumer complaint, complete the Office of Inspections - Consumer Affairs Complaint Form, or call 732-398-2300 for a form to be sent to you. What is an "Unfair or Deceptive" business practice?New Jersey has excellent laws prohibiting some deceptive practices for sweepstakes and prizes. The New Jersey Consumer Fraud Act's prohibits defect deceptive acts and practices. We can bring consumer fraud actions against various business entities. The CFA prohibits businesses from using deceptive practices during the sales of goods or services, including the sale of real estate. Any information contained in the application is found to be false or misleading. Each term and condition must be compared to the New Jersey Consumer Fraud Act to determine if it is misleading. Taxation, Sales tax. H. protect the substantial interest of the Commonwealth in preventing false and deceptive business practices; and,.