A person will engage in a deceptive trade practice when it lists the price of a good or service but does not include all mandatory fees or surcharges. The Deceptive Trade Practices Act.What is the purpose of this law? This law intends to help businesses compete fairly on price and allow consumers to make accurate price comparisons. For instance, in Texas, a plaintiff may recover for emotional distress in a deceptive trade practices case if the plaintiff can prove that the defendant's. The most comprehensive and current discussion of the Texas Deceptive Trade Practices Act. Deceptive trade practices are those that either restrain trade or attempt to provide incorrect information to consumers. Contact the Minnesota Attorney General or an attorney right away. Texas Deceptive Trade Practices Consumer Protection Act. Customers vet multiple companies before choosing their contractor, and your standout employees may catch the eye of your competitors.