You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. It is important that you attempt to resolve your complaint with the company before filing with the Division of Consumer Protection (DCP).Levy Goldenberg LLP, represents consumers and corporate competitors who have been harmed due to a business' deceptive trade practices. The legal team at Woods Lonergan can help you identify potential issues in your organization, including unfair trade practices. You can make a complaint about a retail store in New York City for consumer protection violations. Section 5 of the Federal Trade Commission Act. (FTC Act) (15 USC 45) prohibits ''unfair or deceptive acts or practices in or affecting commerce. Son acquired 12 other companies over a 15-year period. In fact, Nassau County consumer affairs paid the gas station a visit today. Other acts or practices may violate only the FTC.