Instructions. It is important that you attempt to resolve your complaint with the company before filing with the Division of Consumer Protection (DCP). The Department of State's Division of Consumer Protection provides resources for the business community to help them comply with the law.You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. § 20-700 Unfair trade practices prohibited. In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be. Section 2. Definitions. The New York City Consumer Protection Law forbids all deceptive or unconscionable trade practices in the sale, lease, rental, or loan. Commission Rule 1.98, 16 C.F.R. Sec. 1.98. 1. Consumer Protection. The New York City Consumer Protection Law forbids all deceptive or unconscionable trade practices in the sale, lease, rental, or loan.