The New York City Consumer Protection Law prohibits DECEPTIVE TRADE PRACTICES, meaning any claim or action having the potential to deceive consumers. Advertise products that are not available; Misrepresent items or services in any way.You must provide a copy of the misleading or deceptive advertisement. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. You have a right to receive truthful information about products and services. False advertising is any advertising that is misleading in any significant way. The Department of State's Division of Consumer Protection provides resources for the business community to help them comply with the law. False advertising is a class A misdemeanor under New York law. Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. Deceptive acts and practices unlawful.