The Office of the New York State Attorney General protects New Yorkers from fraudulent, misleading, deceptive, and illegal trade practices. Other deceptive credit-sales ad practices are: • Advertising credit terms that are not really available.The Department of State's Division of Consumer Protection provides resources for the business community to help them comply with the law. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. The New York City Consumer Protection Law forbids all deceptive or unconscionable trade practices in the sale, lease, rental, or loan. I have prepared this brochure to provide some common examples of deceptive business practices and help explain your rights as a consumer. 349 - Deceptive Acts and Practices Unlawful. New York Court of Appeals makes clear that consumeroriented conduct under GBL 349 focuses on the deceptive act or practice, not on use of the product. New York General Business Law § 349 ("Section 349") is a law that protects consumers from deceptive acts and practices. Unfair trade practices prohibited.