Consumer Issues The Office of the New York State Attorney General protects New Yorkers from fraudulent, misleading, deceptive, and illegal trade practices. Instructions. It is important that you attempt to resolve your complaint with the company before filing with the Division of Consumer Protection (DCP).You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. Submit a copy of the completed form and related documents (e.g. , store receipts, warranties, contracts, etc.). Levy Goldenberg LLP, represents consumers and corporate competitors who have been harmed due to a business' deceptive trade practices. Unscrupulous sellers and unfair business practices can cost you your hard-earned money. The state Assembly has enacted several laws that protect consumers. 2023 New York Laws GBS - General Business Article 22-A - Consumer Protection From Deceptive Acts and Practices False advertising; Trademark infringement; Misappropriation.