The North Carolina Unfair and Deceptive Trade Practices Act (or "UDTPA," for short) prohibits businesses from engaging in unfair or deceptive acts or practices. Unfair and deceptive trade names; use of term "wholesale" in advertising, etc. (a).Fourth Circuit Holds Insurer's Violation of North Carolina Unfair and Deceptive Trade Practices Act Warranted Trebling of Insured's Breach of Contract Damages. Unfair or deceptive acts or practices in or affecting commerce. Victim of unfair or deceptive trade practices in Raleigh, NC? 28 §§ 90(1) – 90(14) (1958) (insurance commissioner given jurisdiction over methods of competition and unfair or deceptive acts or practices in the insurance. , 15 Campbell L. Rev. When they do, the Unfair and Deceptive Trade Practices Act is a valuable tool. The North Carolina Unfair and Deceptive Trade Practices Act (NCUDTPA) prohibits "unfair or deceptive acts or practices in or affecting commerce. Whether a trade practice is unfair or deceptive usually depends upon the facts of each case and the impact the practice has in the marketplace.