Contact the Attorney General's Public Inquiry Unit to report a complaint about a business or if you have questions or comments. The Consumer Legal Remedies Act (CLRA) is a California law that protects consumers from deceptive advertising or unfair business practices.Our California consumer protection lawyers protect you against fraud, deceptive practices, and predatory actions from businesses. Contact Matern Law Group. Victim of unfair competition? Contact us for a free consultation. Claims of false advertising are often asserted under the federal Lanham Act. In 1933, the California legislature amended and expanded Civil Code § 3369 to cover "unfair" competition and "misleading advertising. California's Unfair Competition Law (UCL) was established in order to prevent businesses from false advertising and fraudulent business practices. Under California false advertising laws, companies are prohibited from using deceptive advertising in connection with the sale or dissemination of goods.