Unfair trade practices prohibited. No person shall engage in any deceptive or unconscionable trade practices in the sale, lease, rental or loan,.If you are the victim of deceptive trade practices of any kind, the New Jersey consumer protection team at Brown Law, LLC will protect your consumer rights. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. The FTC "intends to scrutinize improper Orange Book listings to determine whether these constitute unfair methods of competition. The new Rule has just made it much easier for the FTC to pursue monetary damages for deceptive trade practices concerning reviews and testimonials. We have handled over 1,500 unfair competition, trade secrets, and restrictive covenant cases for more than 1,000 clients. We can help your business if you've been accused of unfair, illegal competition. An unfair business act or practice covers a very broad category of actions. Federal antitrust laws and other federal legislation may also come into play in cases involving unfair business practices.