The New York City Consumer Protection Law forbids all deceptive or unconscionable trade practices in the sale, lease, rental, or loan. Unfair trade practices prohibited.Section 2. Definitions. In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be. We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices. We enforce federal competition and consumer protection laws that prevent anticompetitive, deceptive, and unfair business practices. Other acts and practices may violate only the FTC. Act while fully complying with other consumer protection laws and regulations. Unfair and Deceptive Acts and Practices (UDAP) laws should be the backbone of consumer protection in every state. There are 20 specific descriptions of unfair and deceptive methods of competition and business practices outlined in the UTPCPL.