False advertising is an illegal, deceptive practice. Modernize, clarify, and simplify the laws around consumer protection, unfair, deceptive, and unconscionable trade practices, and unfair methods of competition.Claims of false advertising are often asserted under the federal Lanham Act. The FDUTPA stands as a critical legal tool for protecting consumers and businesses from deceptive or unfair trade practices. The Florida Office of Attorney General's COMPLAINT HOTLINE is active. Our attorneys investigate and litigate fraud schemes and unfair and deceptive practices on behalf of insurance companies and other financial services firms. Our attorneys investigate and litigate fraud schemes and unfair and deceptive practices on behalf of insurance companies and other financial services firms. Disclosure of Health Information for Advertising Purposes. Matthew Zimmerman is a West Palm Beach trial attorney concentrating in the areas of commercial, healthcare and intellectual property (IP) disputes. A lawyer may not engage in potentially misleading advertising.