False advertising is an illegal, deceptive practice. Modernize, clarify, and simplify the laws around consumer protection, unfair, deceptive, and unconscionable trade practices, and unfair methods of competition.Further, these practices seek to deceive or take advantage of consumers. Predatory, unfair, or deceptive marketing practices or other financial harms. Ads may not include any fraudulent, false, deceptive or misleading information, and it must make clear that they are dealing with a real estate licensee. The Florida Office of Attorney General's COMPLAINT HOTLINE is active. In 1973 Florida's Deceptive and Unfair Trade Practices Act (FDUTPA) (F. S. §501.201 et seq. Our attorneys investigate and litigate fraud schemes and unfair and deceptive practices on behalf of insurance companies and other financial services firms. Deceptive marketing practices refer to the use of misleading, false, or unproven information to promote products or services.