DECEPTIVE TRADE PRACTICES AND CONSUMER PROTECTION. Sec. 17.41. In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be.Statute Of Limitations In Case Filed Pursuant To The Texas Deceptive Trade Practices Act Was Tolled For 10 Years Under The "Discovery Rule" - FindLaw. As noted, the DTPA has a statute of limitations extending two years. Prohibiting unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce. Questions regarding the statute of limitations or time limit for filing suit are often difficult and confusing. Laws prohibiting unfair, deceptive, or abusive business practices protect consumers in each state. The injunctive terms contained in this Assurance are entered pursuant to the Texas. Deceptive Trade Practices – Consumer Protection Act, TEX.