In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be. Prohibiting unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce.Complaint Information. Please explain your complaint: Try to be brief, but be sure to tell WHAT happened, WHEN it happened and WHERE it happened. The UTPCPL prohibits unfair trade practices and applies to most consumer transactions. The UTPCPL prohibits unfair methods of competition between businesses and unfair or deceptive acts or practices in the conduct of any trade or commerce. The attorneys filing the suit will include a claim under Pennsylvania's Unfair Trade Practices and Consumer Protection Law (UTPCPL) 73 PS § 201 et seq. The UTPCPL lists 20 specific practices that constitute "unfair methods of competition" or "unfair or deceptive acts or practices. Deceptive or fraudulent business practices. (a) Offense defined.