The purpose of this guidance is to help researchers identify and plan for the use of deception in research. It is widely assumed that the use of deception in research is always inconsistent with obtaining valid consent.The purpose of this document is to assist researchers in addressing issues related to using deception in research with human subjects. Yes, if you tell them up front that will occur. The use of deception and incomplete disclosure are valuable research techniques used to answer scientific inquiries in human subjects research. Using Deception in Research. Studies may use deception if it is necessary to answer the research question. Object permanence is the term used to describe the awareness that objects continue to exist even when they are no longer visible. Because of this, we created Global Deceptions: The Art and Impact of Scams in Pima County. This includes use of a trademark that implies the presence of Pima cotton.