The New York City Consumer Protection Law forbids all deceptive or unconscionable trade practices in the sale, lease, rental, or loan. Explore how to file a small claims case in Queens.Get details on court locations, filing steps, and tips for a successful hearing. The application form describes your claim to the. Court. It is important that you attempt to resolve your complaint with the company before filing with the Division of Consumer Protection (DCP). The New York City Consumer Protection Law prohibits DECEPTIVE TRADE. PRACTICES, meaning any claim or action having the potential to deceive consumers. Levy Goldenberg LLP, represents consumers and corporate competitors who have been harmed due to a business' deceptive trade practices. It's hard to argue that New York's consumerprotection laws (Gen. Bus. Attention: NYC Businesses!