It is prima facie evidence of a deceptive comparison under this section when the prices of brand name goods and generic goods are compared. Contact the Division at (801) 530-6601 during normal business hours.Through the portal, residents can specify the business and business type (e.g. , retail, automotive, housing, etc.) Utah's laws prohibiting deceptive trade practices are generally limited to prosecuting scams after they happen. Parr Brown attorneys have had remarkable success in class action litigation, including securities laws, defective products, and more legal needs! If a company falsely advertises products, either the state or a consumer can file a lawsuit against the company under the Utah deceptive trade practices laws. We have handled over 1,500 unfair competition, trade secrets, and restrictive covenant cases for more than 1,000 clients. The impressive new Eccles Theatre in Salt Lake City hosts touring Broadway shows, concerts, and other events. Plaintiffs, the Federal Trade Commission ("FTC") and the Utah Division of Consumer.