Consumer Complaints may review customer issues regarding home improvements, furniture purchases, mail order sales, credit card billing and misleading ads. The Department of State's Division of Consumer Protection provides resources for the business community to help them comply with the law.§ 387-1 Unfair trade practices prohibited. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law. The Federal Trade Commission provides consumers with information to spot, stop, and avoid fradulent and deceptive business practices in the marketplace. You can protect yourself against phony ad claims. You have a right to receive truthful information about products and services. False advertising is any advertising that is misleading in any significant way. Reduction service repeatedly and persistently engaged in deceptive business practices and false advertising in violation of GBL §§. Violations of California's False Advertising and Unfair Competition Law.