This law lists many practices that are false, deceptive, or misleading. For complaints about false, misleading, or deceptive business practices.This chapter lists many practices that are deceptive or misleading for consumers. The Texas Deceptive Trade Practices Act (DTPA) was enacted on May 21, 1973. Has a seller sold you goods or services using deceptive practices? Were you or your business the victim of deceptive trade practices? Call a consumer protection attorney at Fell Law: 972-450-1418. A deceptive trade practice occurred: For example, a company advertised a computer they were selling as being new. This statute developed out of the Texas legislature, recognizing that consumers need to be protected from fraudulent business practices. DTPA, as it soon became known, was quickly recognized as one of the foremost consumer protection statutes in the country.