This law lists many practices that are false, deceptive, or misleading. Sec. 17.46. DECEPTIVE TRADE PRACTICES UNLAWFUL.File Your Complaint Online​​ For complaints about false, misleading, or deceptive business practices. The DTPA prohibits certain acts or practices "in the conduct of any trade or commerce. " This is a very broad provision. This chapter lists many practices that are deceptive or misleading for consumers. (C) that is manipulated or rigged so that prizes are given to predetermined persons or retail establishments. The Texas Deceptive Trade Practices Act (DTPA) is a consumer protection statute in Texas aimed at protecting consumers from deceptive business practices. The Deceptive Trade Practices Act lists 27 specific prohibited advertising or trade practices. The DTPA is meant to protect consumers from false, misleading, and deceptive practices, as well as breaches of warranty and unconscionable actions.