The Deceptive Trade Practices Act. The primary purpose of the DTPA is to protect consumers against false, misleading, and deceptive business and insurance practices, unconscionable actions, and.This guide provides an overview of important Texas and federal laws designed to protect consumers from deceptive trade practices. For complaints about false, misleading, or deceptive business practices. One such statute is the Texas Deceptive Trade Practices and Consumer Protection Act, more commonly known as the "DTPA". The Texas Deceptive Trade Practices Act provides protections for consumers, holding businesses accountable for deceptive and unfair practices. Were you or your business the victim of deceptive trade practices? Call a consumer protection attorney at Fell Law: 972-450-1418. The DTPA was enacted to protect consumers from false, misleading, or deceptive business practices. Read Section 1702.3835 - Deceptive Trade Practice, Tex. Occ.