For example, it is illegal to represent that a product is made out of steel when it is really made out of aluminum. Sec. 17.46. DECEPTIVE TRADE PRACTICES UNLAWFUL.Examples of unfair trade practices include false advertising, price fixing, and anticompetitive behavior. This guide provides an overview of important Texas and federal laws designed to protect consumers from deceptive trade practices. Misleadingly stating the reason for a price reduction, such as, for example, the store that is always going out of business. The Deceptive Trade Practices Act. This statute developed out of the Texas legislature, recognizing that consumers need to be protected from fraudulent business practices. The Deceptive Trade Practices Act (DTPA) safeguards the buying public from persons and businesses who profit unfairly from dishonest tactics. Texas Deceptive Trade Practices Consumer Protection Act. For example, if such a foreign subsidiary is engaged in filling an order from a nonUnited States customer both with goods acquired from the.