The primary tool the Office of the Attorney General uses to protect Texas consumers is the Deceptive Trade Practices Act (DTPA). The Act gives consumers a way to sue sellers for false, misleading and deceptive business practices.This guide provides an overview of important Texas and federal laws designed to protect consumers from deceptive trade practices. For complaints about false, misleading, or deceptive business practices. Unfair trade practices are unlawful business actions that are deceptive, fraudulent, or harmful to consumers. The Deceptive Trade Practices Act lists 27 specific prohibited advertising or trade practices. The Deceptive Trade Practices Act (DTPA) in Texas has a twoyear "statute of limitations. Disasters are breeding grounds for deceptive trade and fraudulent consumer practices. This statute developed out of the Texas legislature, recognizing that consumers need to be protected from fraudulent business practices. , 8 St. Mary's L.J. (1977).
